HARLEY-DAVIDSON ANNOUNCES PLANS FOR WOMEN RIDERS MONTH 2010
Milwaukee to Host Female Riders from Across the Country in May.MILWAUKEE (November 5, 2009) – Today Harley-Davidson announced plans to commemorate the 2nd Annual Women Riders Month in May 2010 by hosting women riders in its hometown of Milwaukee, Wis., on May 22 and 23, 2010. Women Riders Month is designed to celebrate the millions of women who have already grabbed life by the handlebars, as well as inspire more women to experience the freedom of the open road.

During the two day event, the Motor Company has planned a series of activities for women including demo rides at the Harley-Davidson Museum, new product displays and an opportunity to meet and speak with Karen Davidson, great granddaughter of one of the Motor Company founders. On Saturday, an independent ride featuring several stops throughout the city of Milwaukee and surrounding areas will give riders a taste of Wisconsin. An organized ride later that day will land at an evening block party featuring live entertainment.

“We are very excited to build upon the successful Women Riders Month events we hosted this past year in New York City and Milwaukee,” said Leslie Prevish, women’s outreach manager, Harley-Davidson Motor Company. “Of course, we’re especially thrilled about the opportunity to welcome female riders from across the country to our hometown.”

The Women Riders Month event in Milwaukee is open to riders of all brands of motorcycles and non-riders alike – women are encouraged to bring friends to join them in the various activities. A full schedule of activities and registration for the Women Riders Month 2010 event will be announced in early 2010 at www.harley-davidson.com/womenriders http://www.harley-davidson.com/womenriders .