{"id":5082,"date":"2016-03-16T18:57:48","date_gmt":"2016-03-16T18:57:48","guid":{"rendered":"http:\/\/hotbike.local\/basic_content\/harley-davidson-kick-starts-global-call-to-live-your-legend\/"},"modified":"2022-01-02T17:46:04","modified_gmt":"2022-01-02T17:46:04","slug":"harley-davidson-kick-starts-global-call-to-live-your-legend","status":"publish","type":"post","link":"https:\/\/hotbike.com\/harley-davidson-kick-starts-global-call-to-live-your-legend\/","title":{"rendered":"HARLEY-DAVIDSON KICK-STARTS GLOBAL CALL TO \u2018LIVE YOUR LEGEND\u2019"},"content":{"rendered":"
harley-davidson dyna <\/p>\n
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Harley-Davidson today announced its newest global marketing campaign: \u2018Live Your Legend.\u2019<\/p>\n<\/div>\n

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Courtesy of Harley-Davidson<\/p>\n<\/div>\n<\/div>\n

Harley-Davidson<\/a> today announced its newest global marketing campaign: \u2018Live Your Legend.\u2019 The campaign shows how a new Harley-Davidson motorcycle can enable riders to create deeper bonds and share richer experiences \u2013 allowing them to live their own legend.<\/p>\n

\u201cGenerations of Harley-Davidson owners inspired the \u2018Live Your Legend\u2019 campaign,\u201d said Shelley Paxton, VP Global Marketing and Brand. \u201cFor more than 113 consecutive years, riders have told us what they experience on Harley-Davidson motorcycles. It\u2019s the freedom, the adventure, the bonds and living life on your own terms \u2013 That\u2019s the legacy this campaign encourages all of us to pass along.\u201d<\/p>\n

In a brand first, Harley-Davidson will launch the new campaign during the NCAA Men\u2019s Basketball Tournament. \u2018One Day,\u2019 the first of the new ads, debuts March 17 during the first week of the tournament. The ad \u2013 which features the new Harley-Davidson Low Rider\u00ae S motorcycle \u2013 focuses on the bond shared between a father and his young son.<\/p>\n

Other \u2018Live Your Legend\u2019 ads include snapshots of life-enriching moments, as well as the unique and unforgettable bonds of friendship that are developed by riding Harley-Davidson motorcycles.<\/p>\n

Along with the Screamin\u2019 Eagle Twin Cam 110-powered Low Rider S, the campaign will showcase a variety of new and recently launched Harley-Davidson motorcycles including the Street Glide Special with Project RUSHMORE features, Forty-Eight, Iron 883 and Street motorcycles.<\/p>\n

As an ongoing extension of the campaign, Harley-Davidson will curate conversations in social media using #LiveYourLegend, and showcase real-life stories from Harley-Davidson riders. The series will be aggregated at www.h-d.com\/today.<\/p>\n

\u201c\u2018Live Your Legend\u2019 is designed to inspire a new generation of riders to invest in experiences today that will build a richer legacy for themselves and those around them,\u201d Paxton added.<\/p>\n

The fully integrated campaign will roll out globally throughout the year, including activations at South by Southwest and through Harley-Davidson\u2019s UFC partnership.<\/p>\n

For more information, visit www.h-d.com\/today<\/a> or follow along at #LiveYourLegend.<\/p>\n

Got an iPad? Get more Harley-Davidson news by subscribing to iPad edition<\/em><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Harley-Davidson today announced its newest global marketing campaign: ‘Live Your Legend.’ Courtesy of Harley-Davidson Harley-Davidson today announced its newest global marketing campaign: ‘Live Your Legend.’ The campaign shows how a new Harley-Davidson motorcycle can enable riders to create deeper bonds and share richer experiences – allowing them to live their own legend. “Generations of Harley-Davidson […]<\/p>\n","protected":false},"author":59,"featured_media":46985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[13,4,3163,120,1748,3164],"motorcycle_parts":[],"motorcycle_models":[],"motorcycle_builders":[],"motorcycle_gear":[],"_links":{"self":[{"href":"https:\/\/hotbike.com\/wp-json\/wp\/v2\/posts\/5082"}],"collection":[{"href":"https:\/\/hotbike.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotbike.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotbike.com\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/hotbike.com\/wp-json\/wp\/v2\/comments?post=5082"}],"version-history":[{"count":0,"href":"https:\/\/hotbike.com\/wp-json\/wp\/v2\/posts\/5082\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hotbike.com\/wp-json\/wp\/v2\/media\/46985"}],"wp:attachment":[{"href":"https:\/\/hotbike.com\/wp-json\/wp\/v2\/media?parent=5082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotbike.com\/wp-json\/wp\/v2\/categories?post=5082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotbike.com\/wp-json\/wp\/v2\/tags?post=5082"},{"taxonomy":"motorcycle_parts","embeddable":true,"href":"https:\/\/hotbike.com\/wp-json\/wp\/v2\/motorcycle_parts?post=5082"},{"taxonomy":"motorcycle_models","embeddable":true,"href":"https:\/\/hotbike.com\/wp-json\/wp\/v2\/motorcycle_models?post=5082"},{"taxonomy":"motorcycle_builders","embeddable":true,"href":"https:\/\/hotbike.com\/wp-json\/wp\/v2\/motorcycle_builders?post=5082"},{"taxonomy":"motorcycle_gear","embeddable":true,"href":"https:\/\/hotbike.com\/wp-json\/wp\/v2\/motorcycle_gear?post=5082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}