RIP, V-Rod<\/p>\n<\/div>\n
Courtesy of Harley-Davidson<\/p>\n<\/div>\n<\/div>\n
While everyone with a keyboard is busy falling all over themselves talking online about the merging of the Dyna<\/a> and Softail<\/a> platforms into one lineup, no one\u2019s gushing for or against the V-Rod\u2019s retirement from production in 2018. I own one and I\u2019m not surprised by it, even though it is kind of a big deal.<\/p>\n Sales were flat. It was popular in a few markets (the Pacific Northwest, Texas, and overseas, mainly), but for the most part Harley-Davidson\u2019s liquid-cooled Revolution V-twins with dual overhead cams and four-valve heads just never caught on like their air-cooled cousins did. Although the V-Rod is out of production, I don\u2019t think it\u2019s dead by any means. Cult-classic bikes like this never truly die off. Now that the V-Rod is retired, however, there are three possibilities for its future.<\/p>\n Scenario: It\u2019s just dead. The V-Rod<\/a> line is gone from production forever. Much like the death of Elvis, there\u2019ll be rumors of a return for a few years, perhaps a commemorative plate on QVC or two, but no, the game is over. Console yourself to hunting spare parts online.<\/p>\n The motorcycle industry has taken a beating over the past decade. Victory closed its doors, the sportbike market is dehydrated, and so on. To the surprise of many, Harley-Davidson<\/a> got rid of one of its most popular-selling models when it killed off the Dyna in 2017. Why not take the V-Rod design out to the desert, make it dig its own grave, and squeeze off a round into its noggin? The only reasons I didn\u2019t give this one a higher likelihood was for the reasons we\u2019ll go into below.<\/p>\n Scenario: With the big water-cooled twins out of production, the price drops through the floor for used models. Dealers scramble to offload them for cheap. A new generation of younger riders with a need for H-D but little money and no prejudice against the V-Rod gobbles them all up leading to a golden age for the retired motorcycles that they never got while in production.<\/p>\nHe\u2019s Dead, Jim<\/h3>\n
Likelihood: 50%<\/h3>\n
Death is Just the Beginning<\/h3>\n
Likelihood: 90%<\/h3>\n