Daytona Bike Week 2025 is set to roar with excitement as Buell Motorcycles rolls into town with a stunning lineup of high-performance machines. From February 28th to March 9th, motorcycle enthusiasts will get an exclusive first look at Buell’s final Super Cruiser prototypes, alongside a collection of custom-built Super Cruisers that push the boundaries of style and performance. Destination Daytona near J&P Cycles will be the hub for all things Buell, giving riders a chance to see, touch, and experience the future of American muscle on two wheels.

The Final Super Cruiser Prototypes Take Center Stage

Buell has come a long way since the RSD concept was released in early 2023. Now the final Super Cruiser prototypes are the next major milestone that you can check out at Daytona Bike Week. But that’s not all. With seven prototypes on display throughout the rally, visitors can expect a mix of showroom exhibits and live-action rides along designated routes.

“This year’s Daytona Bike Week is truly special for Buell,” said Bill Melvin, CEO of Buell Motorcycle Co. “Our company has been growing exponentially as we gear up for the Super Cruiser’s production launch. These final prototypes represent a huge achievement, as we fine-tune every last detail before full-scale manufacturing begins.”

One of the biggest highlights of the Super Cruiser is Buell’s new partnership with Fox Factory. This collaboration has resulted in a cutting-edge on-road suspension system featuring a new fork and shock, designed to maximize comfort and control. Paired with dual-disc EBC rotors and Brembo calipers, the Super Cruiser promises to deliver an exhilarating ride. Full details on the suspension and braking system will be revealed at the event.

Custom Super Cruisers: A Showcase of Creativity

Beyond the final prototypes, Buell is also unveiling a series of radical custom Super Cruisers designed to highlight the model’s versatility. These one-of-a-kind builds showcase the bike’s endless customization potential, offering inspiration for riders who want to make their Super Cruiser uniquely their own.

“The vision and artistry of the Super Cruiser are finally being revealed,” Melvin continued. “When we designed the RSD concept, the goal was to create a highly customizable platform that lets riders express their individual style. Our skunkworks team took that vision and built some truly epic custom machines.”

While these custom builds won’t be available for sale, they serve as a testament to the Super Cruiser’s modularity, sharing the same tank and engine as the production models while demonstrating the wide range of possibilities for modifications.

Buell’s Full Lineup at Daytona

Buell fans will have plenty to see at Daytona Bike Week 2025, as the company is also showcasing:

• Buell Hammerhead 1190 models for sale
• Buell 1190SX models for sale
• The Buell SuperTouring prototype, set to debut just ahead of the Super Cruiser launch

Meet the Buell Team

Throughout Bike Week, Buell’s team will be on hand to answer questions, talk shop, and share insights into the company’s latest projects. Whether you’re interested in custom builds, new models, or the future of Buell, this is your chance to connect with the minds behind the machines.

Stay tuned for more updates and exclusive sneak peeks as Daytona Bike Week approaches. For the latest event details, visit www.buellmotorcycle.com/events.