THE 2025 MOTUL HOT BIKE TOUR IS HERE!Hot Bike is proud to announce Motul as the Title Sponsor of the 2025 Hot Bike Tour, a four-day, two-wheeled celebration of custom motorcycle culture and the open road. The event will run from October 1-4, 2025, kicking off in Phoenix, Arizona, trekking through Northern Arizona and Southern Utah until wrapping up in Las Vegas, Nevada, with curated routes, nightly bike shows, and a full-throttle community of V-twin riders from across the country.
Motul, a global French lubricant company with deep American roots, has been a pioneer in the development of high-performance lubricants since its founding in 1853 as part of New York-based Swan & Finch Company. In 1953, the company made history with the release of Motul Century, the world’s first multigrade engine oil. In 1971, Motul launched the very first 100% synthetic multigrade lubricant, integrating Ester Core technology, through their "flagship product" Motul 300V. Since then, Motul has become synonymous with innovation, quality, and performance across automotive, powersports, and industrial markets.
Today, Motul Twin Line 20W-50 Full Synthetic engine oil is at the forefront of V-twin engine protection and performance. Specially engineered for high-displacement, air- and water-cooled twin engines, this advanced Ester-based formula minimizes internal friction, improves thermal stability, and clings to vital components even under extreme operating conditions. The Twin Primary and Transmission and Twin Heavy Duty Gear Oils minimize friction and wear, and provide smoother shifting and outstanding grip for wet clutches, helping to prevent slippage and chatter.
Motul is the official oil of the MotoAmerica® Mission® King of the Baggers™ race series, and their Twin Line is the oil of choice for serious riders running Milwaukee-Eight®, Twin Cam®, Evolution®, and Sportster® powerplants.
“The Hot Bike Tour is more than a ride—it’s a celebration of custom motorcycle culture, craftsmanship, and community,” said Jordan Mastagni, president at Hot Bike. “Motul’s legacy of performance and innovation makes them the perfect partner for this event.”
““Motul’s commitment to American V-twin riders is stronger than ever,” said Amber Bates, General Manager at Motul USA. “While Motul is often recognized for its quality and performance on the race track, there’s a deeply rooted side of Motul that celebrates craftsmanship and originality. As the title sponsor of the Hot Bike Tour, we’re proud to support the builders and riders who pour their passion into every detail. Our V-twin-specific products are made for these machines—and for the people who live to create, ride, and innovate.”
Riders on the 2025 Hot Bike Tour will enjoy exclusive Motul activations along the route, including tech support, product education, and special giveaways. The partnership reinforces a shared mission: to keep riders rolling hard and running strong, mile after mile.
ABOUT MOTUL
Motul is a world-class French company that develops, manufactures, and distributes lubricants and specialized fluids for high-performance motorsport, powersport, and industrial applications. With roots dating back to 1853 and a global presence in over 160 countries, Motul is recognized as a leader in synthetic lubricant technology and innovation.
ABOUT HOT BIKE
Hot Bike is a leading media brand and event organizer in the custom V-twin motorcycle world, producing top-tier content, community-driven tours, and custom motorcycle showcases that celebrate the best in craftsmanship and culture.
