The Sturgis TT as part of the Progressive American Flat Track Series has been envisioned as a cornerstone entertainment event, reconnecting the City of Sturgis Motorcycle Rally to its racing roots and celebrating its enduring legacy.

The Rally began in 1938 with a pioneering flat track motorcycle race organized by Pappy Hoel and the Jackpine Gypsies. Although the Rally has evolved significantly since then, the spirit and heritage of those early races continue to be its heartbeat.

The Sturgis TT will go down as one of the most unique motorcycle races the world has ever seen. We’re combining the legendary City of Sturgis Motorcycle Rally – on the eve of the 85th – with the history and heritage of American Flat Track, as the series celebrates the 70th anniversary of the AMA Grand National Championship.

We’re showcasing the iconic views of downtown Sturgis alongside the thrill and excitement of professional flat track motorcycle racing. We’re taking downtown Sturgis to America’s living room with broadcast coverage on FOX and livestreaming on FloSports. The sidewalks will be packed and the businesses will be full of customers. The fans will be thrilled, and the racers will be rockstars. We’re creating the must-see entertainment experience of the year, one that is emblematic of the annual Sturgis Motorcycle Rally itself.

The Sturgis TT has been scheduled for Sunday, August 11 as Round 13 of the Progressive American Flat Track series, a nationally-televised professional motorcycle racing championship sanctioned by AMA Pro Racing. The event will be promoted by AFT Events and marketed by Outerkind. Scheduled on the final weekend of the annual Sturgis Motorcycle Rally as a free-to-attend event, the Sturgis TT will be attended by thousands of fans and will drive more than a million dollars in economic impact directly into the Sturgis community.