The long-awaited Buell Super Cruiser has officially moved from concept to production, marking a pivotal moment for one of America’s most storied motorcycle brands. Buell Motorcycle Co. began its first production builds last week, completing VIN 0001 on September 26, 2025, and signaling that customer deliveries are finally on the horizon.

The Super Cruiser has been on the industry’s radar since its dramatic unveiling in February 2023, where its blend of performance heritage and modern custom styling ignited massive interest across the V-twin and performance-cruiser scenes. With full-scale production now underway, Buell is reinforcing its commitment to hand-crafted precision and no-compromise engineering—a hallmark of the company’s revived identity.

The very first production Super Cruiser, VIN 0001, will be showcased publicly October 3–5, 2025, at the Barber Motorsports Museum during the annual Barber Vintage Festival. Following final federal certifications, the bike will be officially dedicated and delivered to the museum, securing its place as a historic milestone in Buell’s evolution.

“These hand-built machines are a true blend of performance and art,” said Bill Melvin, CEO of Buell Motorcycle Co. “We’re proud of the talented team whose dedication and craftsmanship transformed the Super Cruiser from a bold concept into a production motorcycle.”

Buell emphasizes that its ramp-up will be slow and intentional—an approach designed to safeguard quality, support supply chain partners, and set the brand up for long-term sustainability.

“We’ve chosen a deliberate path of ramping up production slow and steady to ensure every machine lives up to its promise,” said Jason Anderson, Manufacturing and Quality Director. “Every rider should feel that unmistakable Buell connection the moment they twist the throttle.”

Customers who previously placed sales orders will be contacted within the next two to four months to finalize financing and delivery once federal approvals are complete.

The production-spec Super Cruiser showcases a range of performance-focused upgrades and rider-driven engineering, including:

• Fox suspension package
• Brembo dual-disc brake system
• Dunlop SportMax Q5A tires
• Purpose-built chassis and ergonomics for custom adaptability
  

Buell designed the Super Cruiser with personalization in mind, ensuring riders can accessorize and fine-tune the motorcycle to match their individual style—continuing the brand’s legacy of rider-first engineering.

As production continues its steady ramp and the first units near delivery, the Super Cruiser stands poised to become one of the most significant American motorcycle releases of the decade.