Buell Motorcycle just debuted its all-new Super Cruiser concept motorcycle designed by Roland Sands of Roland Sands Design. With the production goal aiming for 2025, the Buell Motorcycles and Roland Sands Design roots in racing and performance make the pair a perfect fit for creating a one-of-a-kind cruiser motorcycle with the right amount of heritage.

“Building a cruiser was something we always contemplated,” said Bill Melvin, CEO of Buell Motorcycle Co. “The market is full of American manufacturers known mostly for big, heavy bikes – not fast, hot ones like the famous V-twins of the 30s. Our Buell Super Cruiser will be the hottest bike on the market. Period.”

Roland Sands is no stranger to taking factory bikes and making them more practical and functional, and way more style-y to boot. He’s done it with Indian Motorcycle and BMW for years. Before that, Victory Motorcycles tapped RSD for input in what seemed like all of its future products because he had a keen eye for what was lacking or what could be stripped. Now, Buell gets a go at RSD’s take on how to turn the 1190SX into the ultimate Super Cruiser Concept.

“When Bill first approached us about building a high-performance cruiser using the Buell motor, it was as if the bike designed itself,” said Roland Sands. “Considering the history of Buell and the market’s need for a truly high-performance cruiser, and the build quality of the existing Buell chassis parts, motor, and rolling kit, the project was a natural fit.”

The Super Cruiser will take advantage of Buell’s unique high-performance V-twin engine and innovative perimeter braking system and structural swingarm, delivering a bike with exceptional handling in a non-sport bike format.

“The design lends itself to the West coast scene where customization is part of bike culture,” said Melvin. “And Roland was enthusiastic about incorporating Buell technology into that culture, creating the fastest, coolest cruiser on the market.”

“I’ve been working on projects like this for 20-plus years, and this is the first time we’ve been able to build a performance cruiser without the typical V-twin performance compromises of weight and motor width and length,” said Sands.

At 450 pounds and 175 h0rsepower, Sands’ chassis geometry delivers road-friendly handling that’s ready for the track. Using much of the standard Buell rolling kit, Sands engineered his chassis design to work with the swingarm, forks, original 17″ wheels, and brake system. “Ground clearance, bar position, and comfortable seating and foot positions are key to getting the cruiser look with sport bike handling,” said Sands.

The Super Cruiser solidifies that Buell is Back and building more than sport bikes. Out of the gate, this cruiser will lead performance in the category. It’s light, nimble, and high torque, incorporating all the main points that connect the rider to the ground, and it’s cracking open another part of the market – a younger crowd craving speed and performance in a cruiser. The Super Cruiser can also be pre-ordered now by placing a $50 deposit. You’ll visit the Buell site HERE, fill out some info, shell out some dough, and then wait until 2025 for your anticipated delivery of Buell’s new cruiser.

Buell previewed the Super Cruiser’s proof of concept at a Private VIP Reveal Party at Roland Sands Design’s shop in Long Beach, CA on February 10.

Sands is confident about the Super Cruiser’s potential. “With correct geometry and an attitude to match? Yeah, that’s the business right there,” he said.

Buell Motorcycles is an American manufacturer and marketer of high-performance V-Twin motorcycles. Known for their fuel-in-frame and perimeter brake designs, Buell delivers an incredible ride and excitement at every turn. For more information about Buell’s Super Cruiser or the rest of what it’s cooking up, visit buellmotorcycle.com.