As the relentless pursuit of perfection drives the Super Cruiser prototype forward, plans are underway for a production intent prototype to be on display at Daytona Bike Week, March 1-10. Buell’s engineering and procurement teams worked tirelessly to get the two new prototypes, Super Cruiser and SuperTouring, dialed just in time for 2024 Daytona Bike Week.

Simultaneously, the Buell SuperTouring model is hitting all its marks and the Buell team will be offering exclusive test rides on the Buell Super Cruiser and Buell SuperTouring for select media this Spring, which you can best believe Hot Bike will be there to report on all the latest and greatest from Daytona after riding the Super Cruiser and the SuperTouring models.

But best of all, developing these paradigm-bending superbikes created the exact opportunity Buell was looking for: the chance to grow and strengthen the Buell Team. To add the vital expertise only top talent could bring to Buell’s engineering, procurement, manufacturing, and marketing teams, you can meet them all at buellmotorcycle.com/leadership.

And while collaboration with Buell’s key suppliers is in full swing, adding valuable insights and design enhancements, the latest prototypes mark a significant step toward production. Buell tests these prototypes in controlled environments to determine the subtle but crucial refinements needed to achieve the elite performance Buell demands.

This approach aligns with Buell’s belief that the finest engineering seamlessly transforms into the highest-quality, repeatable builds. It’s a pivotal step in Buell’s process: navigating an intricate architecture with expert finesse, incorporating current standards for required emissions and safety mandated components like catalytic converters, lighting etc., and most importantly, exceeding rider expectations. But for Buell, the road to perfection is the most satisfying ride of all.

Beyond crafting exceptional motorcycles, Buell is building a company of outstanding team members steadfastly committed to making Buell the premier high-performance superbike in America. Watch as Buell brings its new models to life on social, and sign up at buellmotorcycle.com to receive updates directly from the team at Buell Motorcycle Company.