MILWAUKEE (January 18, 2023) – H-D1 Marketplace, the largest online marketplace for pre-owned Harley-Davidson listings, is taking the exciting step to connect a wider range of riders to their next bikes by accepting private-party listings of pre-owned Harley-Davidson motorcycles. This will be the first time that individual customers will be able to list their motorcycle for sale on H-D1 Marketplace. All motorcycles listed for sale may be viewed by the thousands of customers visiting the H-D1 Marketplace website. Customers who are interested in purchasing a bike from the H-D1 Marketplace can either contact the private party seller or the dealer directly through the site. Rider-to-Rider financing options are available to customers purchasing from a private party, in addition to in-dealership financing.

“H-D1 Marketplace has redefined online marketplace for pre-owned Harley-Davidson motorcycles,” said Jochen Zeitz, Chairman, CEO and President, Harley-Davidson. “This new private-party feature will bring together even more buyers and sellers of Harley bikes. This is our next step in building the ultimate online home for the sale and purchase of pre-owned Harley-Davidson motorcycles.”

Private-party listings on H-D1™ Marketplace will be limited to Harley-Davidson models located in the United States. Each listing will include photos and details about the motorcycle. All bikes will also be validated by VIN and go through a review-and-approval process before the listing is launched.

About H-D1 Marketplace

H-D1 Marketplace was created in July 2021 to provide consumers with the most-comprehensive opportunity to search, experience, sell, customize and purchase used H-D motorcycles from the inventories of participating authorized Harley-Davidson dealers. Today H-D1 Marketplace offers the largest selection of dealer pre-owned H-D motorcycles in the United States, with more than 34,000 listings by 540 participating U.S. Harley-Davidson Dealers.

Currently focused on the USA, H-D1 Marketplace showcases the entire selection of pre-owned Harley-Davidson motorcycles from participating dealers, and now also those offered by private parties. H-D1 Marketplace is the only place to easily search for H-D Certified motorcycles, the ultimate in pre-owned Harley-Davidson motorcycles. Through the “Sell My Bike” feature, customers are able to sell their motorcycles directly into the Harley-Davidson dealer network. Supported by Harley-Davidson Financial Services, H-D1 Marketplace customers have access to innovative, industry-leading financing solutions, to make purchasing even easier. For complete details on making a private-party listing, go to H-D1 Marketplace.

Go to H-D.com to learn more about the complete line of 2023 Harley-Davidson Grand American Touring, Sport, Adventure Touring, Cruiser and Trike motorcycles, Harley-Davidson Certified pre-owned motorcycles, Harley-Davidson Genuine Motor Parts & Accessories, Harley-Davidson MotorClothes and gear, and Harley-Davidson Financial Services.