August 5, 2025 – Two of the world’s most recognized names in the custom motorcycle world—Motor Bike Expo (MBE) in Verona, Italy, and Hot Bike Magazine—have officially partnered to bring the custom scene even closer together across continents. As part of this exciting new collaboration, Motor Bike Expo will sponsor the 2025 Motul Hot Bike Tour by awarding one lucky Invited Builder an exclusive, all-expenses-paid trip to Verona to attend the prestigious 2026 Motor Bike Expo in January.

Set against the backdrop of some of America’s most scenic highways, the 2025 Motul Hot Bike Tour will feature a curated group of elite custom motorcycle builders—each riding their latest hand-built creation from stop to stop during the multi-day event. At the end of the Tour, one Invited Builder will be selected to represent the Tour and the spirit of American craftsmanship abroad. The winner will receive VIP access to Motor Bike Expo 2026, including travel and accommodations, and an opportunity to experience global custom motorcycle culture in Verona. 

“This is an incredible opportunity for one of the Hot Bike Tour builders to see how they do things in Italy, Europe and beyond, as well as gain international exposure and be immersed in one of the world’s most passionate custom motorcycle cultures,” says Jordan Mastagni, Editor-in-Chief of Hot Bike Magazine. “We’ve attended Motor Bike Expo since 2011 and it’s a great representation of quality craftsmanship and ingenuity in a passion-filled environment.”

Held annually in Verona, Italy, Motor Bike Expo draws over 170,000+ attendees and features more than 700 exhibitors from across the globe. It’s become the leading international event dedicated to custom motorcycles, design, and performance.

“Partnering with Hot Bike feels like the natural next step in a relationship that’s been growing for years. Every January we welcome a strong contingent of friends from the United States and the American builders are greeted like true stars in Verona. Collaborations like this not only deepen that bond but also strengthen Motor Bike Expo’s presence in the U.S. where our name is gaining traction year after year. Motor Bike Expo has become a reference point for custom inspiration worldwide and we’re thrilled to give the Hot Bike Tour’s top builder an international stage to share their craft,” says Federico Agnoletto, Head of Communications at Motor Bike Expo.

The 2025 Motul Hot Bike Tour takes place October 1-4, 2025, and offers riders/participants a new adventure each day! This is a traveling motorcycle rally that kicks off in Phoenix, then heads to Flagstaff, Arizona, St. George, Utah, and ends in Las Vegas, Nevada. For more information, visit www.hotbiketour.com and www.motorbikeexpo.it.

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