In July of 2002 Jesse Rooke burst onto the custom bike scene with a vengeance. With his first bike, Dinah, Jesse established himself as a creative thinker who didn’t feel constrained by “the way it’s always been done”. Dinah would go on to an undefeated show record and would be featured in countless magazines and numerous television shows. Dinah’s success and the friendships he built with the established stars in the custom industry gave Jesse the motivation to keep building and to keep looking “outside the box” for creative approaches to motorcycle design. Each bike he has built since has featured innovative concepts that push the envelope of custom bike building while still managing to pay tribute to the “old school” of design philosophy.

Jesse’s activation at the 76th Sturgis® Motorcycle Rally™ is at 1544 Lazelle street where starting Monday Jesse will host “Breakfast With a Builder”. A laid back session two hour session from 8-10 with several world renown builders.

Monday – 8-10 a.m. Sturgis Welcome Breakfast with Jesse Rooke and Friends

Tuesday – 8-10 a.m. Custom Bikes on display during day. “If You Got It Show It Parade” – Registration 5:00 p.m. – 7:30 p.m. VIP Village 1544 Lazelle Street. Parade Starts at 8:00 p.m. and will travel down and back up Legendary Main Street in Sturgis. This will be a great chance for custom builders and bikers to strut their stuff and media as well as visitors to see some of some of the world’s best looking bikes.

Wednesday – Aaron Guardado – Suicide Machine along with Rock Star Energy Drink

Thursday – Zack Ness representing Arlen Ness Motorcycles

Friday – Dixxon Flannel Co. Blow out Party 8 a.m.-till closing.

For more information, see the Sturgis website.

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