S&S Cycle, a leader in V-twin performance parts and tuning solutions since 1958, has officially signed on as the Official Performance Sponsor of the 2026 Donnie Smith Show. The annual custom motorcycle and car show—held each March in St. Paul, Minnesota—is regarded as the largest and most anticipated custom bike event in the Midwest. For thousands of riders, builders, and fans, the Donnie Smith Show marks the unofficial start to the riding season.

For decades, the Donnie Smith Show has been a hub for performance V-twin culture, drawing custom motorcycle enthusiasts, aftermarket parts vendors, and some of the most creative builders in the scene. With S&S Cycle stepping into a key sponsorship role, the 2026 edition promises to be bigger, faster, and louder than ever.

Brett Smith, Director at S&S Cycle, recently revisited the event after a nearly two-decade hiatus and was inspired by what he saw. “I visited the Donnie Smith Show for the first time in nearly 20 years and was very impressed with the traffic and participation,” Smith said. “It was a real benefit for S&S to participate and experience all the show had to offer and see old friends.”

That renewed energy convinced S&S Cycle to increase their involvement dramatically. “It was clear to me that we needed to take on a more significant role in promoting the show and supporting the industry with a larger and more strategic presence in 2026,” Smith added. “Donnie and Neil, thank you for providing us with this opportunity. See you all in March!”

S&S Cycle plans to make a major splash at the 2026 show with a massive booth presence featuring both its latest innovations and legendary performance parts that helped define the V-twin aftermarket. Even more exciting, S&S teased the reveal of two groundbreaking new product announcements set to debut just before the show. These new offerings, described as something the custom V-twin world has never seen before, are expected to generate serious buzz throughout the industry.

With the performance legacy of S&S Cycle and the longstanding reputation of the Donnie Smith Show, this partnership sets the stage for a must-attend weekend for anyone serious about custom Harley-Davidsons, Indian Motorcycles, and the V-twin lifestyle.

For V-twin enthusiasts and custom bike fans, March 2026 in St. Paul is shaping up to be one for the books. Stay tuned to HotBike.com for exclusive updates, behind-the-scenes previews, and full coverage of S&S Cycle’s game-changing announcements from the 2026 Donnie Smith Show.