Harley-Davidson is once again calling all riders and fans to the heart of motorcycle culture as the 2025 Harley-Davidson Homecoming Festival roars into Milwaukee from July 10–13. The annual celebration promises four days of unforgettable live music, high-octane experiences, and all things Harley, making it a must-attend event for enthusiasts of V-Twin motorcycles and moto-culture worldwide.

Headlining this year’s festival at Veterans Park are country superstar Chris Stapleton (Saturday, July 12) and Southern rock legend Hank Williams Jr. (Friday, July 11). Supporting acts include fan-favorites like Turnpike Troubadours, Treaty Oak Revival, Charles Wesley Godwin, Sierra Ferrell, and 49 Winchester. Two full days of live music across two stages will electrify Milwaukee’s lakefront, where ticketed guests can soak in the summer vibes with Harley fans from around the globe.

The festival kicks off Thursday, July 10, at the Harley-Davidson Museum with a free opening concert led by rock band Buckcherry. This marks the start of a city-wide takeover filled with concerts, stunt shows, motorcycle demos, and custom culture.

Beyond music, Veterans Park transforms into a high-energy hub of mototainment with freestyle motocross shows featuring Axell Hodges and Takayuki Higashino, a live tattoo parlor helmed by Luke Wessman, and the Unknown Industries Custom Bike Build Off Reveal. Attendees can enjoy the Harley-Davidson Beer Hall, food trucks, carnival games, live pinstriping, a chainsaw carving exhibit, and the largest H-D Creators Meet & Greet of the year (Friday only). Harley-Davidson Insurance also provides free motorcycle parking at this location.

Veterans Park tickets are on sale now at HDHomecoming.com and come in 1-Day, 2-Day, GA+, and VIP options. Children 10 and under get in free with a GA-ticketed adult. Special pricing options like GOVX & Student Discounts and bundle packages are available.

The Harley-Davidson Museum is the epicenter of opening night festivities and will host live entertainment, stunt shows like the Ives Brothers Wall of Death, the V-Twin Visionary Custom Motorcycle Showcase, and more. Museum-goers can explore 2025 Harley-Davidson model displays, Real Deal Revolution workshops, and the iconic Rockford Fosgate® Motorcycle Audio Experience.

Harley-Davidson Powertrain Operations in Menomonee Falls will offer self-guided engine assembly tours and test rides on 2025 models. Factory tour tickets cost $15 and include a keepsake. Demo rides are free for licensed riders.

The original Harley-Davidson Headquarters on Juneau Avenue will host vendor displays, an antique bike show, music, lawn games, and more. Guided tours of the historic facility are available for purchase. Participating Harley-Davidson dealerships throughout Milwaukee will also offer special Homecoming activities, parties, and promotions.

The festival wraps up Sunday, July 13, with a Roll Out Brunch & Ride-In Custom Bike Show at the H-D Museum, offering one last chance to experience the best of the brand before hitting the open road.

Whether you’re a lifelong rider or new to the Harley-Davidson lifestyle, the 2025 Homecoming Festival is your ticket to experience the freedom, sound, and soul of the Motor Company. With headliner concerts, legendary motorcycles, exclusive product showcases, and a global community of passionate riders, there’s no better place to celebrate what it means to ride free.

For tickets, schedules, and updates, visit HDHomecoming.com and follow @hdhomecoming and @harleydavidson on social media.