Lonnie Isam, Jr., the promoter and owner of Jurassic
Racing in Sturgis, South Dakota, and the Motorcycle Cannonball announced today that an extra
day has been added to the transcontinental event now set for 17 days in September 2010.
Additionally, a rest day in the event will now be held in Hot Springs, Arkansas.

According to Isam, the endurance ride for pre-1916 classic motorcycles will still get underway in
Kitty Hawk, NC on Friday, September 10. A week into travel on September 17, riders will have a
day of rest, repairs, and some festivities in the resort town of Hot Springs, AR. After a total of
some 3,325 miles, the ride is now slated to conclude on Sunday, September 26 in Santa Monica,
CA.

“With input from our participants and other experts, we’ve been fine tuning the Motorcycle
Cannonball route by adjusting the mileage for some days and re-mapping a couple of the stages,”
Isam said. “As a result, we really like the way the route has shaped up.”

During the Motorcycle Cannonball event, participants will ride vintage pre-1916 motorcycles
such Pope, Sears, Flying Merkel, Excelsior, Henderson, Indian, Triumph, and the Harley-
Davidson’s Silent Grey Fellows. According to Isam, the event is not a race but will be a test of
both the riders’ endurance and the roadworthiness of their respective machines as they navigate
non-Interstate roads across the United States.

Isam said that, while organizers and Motorcycle Cannonball Course Master John Classen are still
working out the final details of some of the stops, it’s clear that the first week of the event will be
challenging as riders make their way along the initial 1,400 miles from the Atlantic shores to Hot
Springs. Throughout the run, according to Classen, riders will follow several scenic national
parkways and roads like historic US Route 66. Plans are also being made to include some social
events as well, with more details to follow.

The Motorcycle Cannonball 2010 has drawn entries from around the world and all walks of life,
including motorcycle museum owners, authors, bike collectors and restorers. Entrants come from
the United Kingdom, Canada, Germany and across the continental United States as well as
Hawaii. Complete information about the Motorcycle Cannonball, including route details and
some rider profiles, is available at www.motorcyclecannonball.com.