When the brand new Buell Super Cruiser concept built by Roland Sands Design debuted this past February, we were there to capture the magic as the modernized FXR equipped with the 175hp beast of a motor fired to life (HERE). And it was epic. February was also when the Super Cruiser pre-order books opened, which only required a measly $50 deposit, which placed you in the queue for the production version of the Super Cruiser concept (available sometime in 2025).

From February 20 to today, Buell’s pre-orders have surpassed $117 million. Essentially, that $117 million comprises a potential MSRP Buell estimates they’ll charge for the Buell Super Cruiser production version. But it’s way too soon for Buell to provide an actual MSRP at this time. We’re told that the production Super Cruiser “will be somewhere in the $20,000s.” And after some quick calculations, we took the highest price in the $20k range at $29,999 and divided that by $117 million and came up with 3,900. We also applied the low end of the $20,000 range to get 5,850. So basically, pre-orders to date total somewhere in the 3,900 to 5,800 range at $50 a pop.

“Using our internal MSRP estimate, we are over $117 million of preorders in six months,” said Bill Melvin, CEO of Buell Motorcycle Co. “Our engineering team and supply chain teams are fully focused to bring the bike to market as high quality, high performance, and with the styling cues close to the Buell x RSD concept bike.”

After the initial February launch, the Super Cruiser was placed at a few key events to gauge market interest and to showcase the physical bike to those who placed pre-orders. First it was Daytona Bike Week, then it debuted at the 83rd Sturgis Rally. The Super Cruiser will remain parked for the rest of 2023 (with a local event here or there), but Buell has plans to build more prototypes to display at events in 2024 and to generate feedback for a wider audience before they move into final production in 2025. We’ve been asked to ride the new Buell Super Cruiser and you can bet we’ll take full advantage of that opportunity soon. Stay tuned for the first ride review of Buell’s new Super Cruiser and for more updates on this new and unique motorcycle.