Dirty Joe’s Chrome Shop Entrepreneur Joseph Mauro has purchased one of the industry’s longest-running chrome and powdercoating shops, located at 11702 Plano Road in Dallas. The shop was originally founded in 1971 as an East Dallas chrome-plating and powdercoating business. Mauro has renamed the company “Dirty Joe’s Chrome Shop” and has expanded the business with more than $100,000 in technology and other improvements.

“In the 25 years this shop has been serving motorcycle and hot rod customizers, never has there been an owner on-site managing the company day to *** said Mauro. “I decided to buy the shop because, being a longtime chrome enthusiast myself, I knew the company had a strong following. I also believed there was enormous potential for an owner with a hands-on leadership style to grow this business on a much larger scale.

“If it’s metal, we can chrome it,” Mauro went on. “My goal with Dirty Joe’s is to build a name in the industry for ultra quality and reliability. We can handle the simplest to the most complicated chroming project. It’s amazing to see what jobs come through this shop.”

In the last few months, Mauro says Dirty Joe’s has tackled everything from chroming a stovetop and barbecue utensils to jet packs and high-end airplane components.

For all your chrome-plating, powdercoating, and show-polishing needs, log on to www.dirtyjoeschrome.com, or call (214) 343-8871.