Rossville, TN – September 14, 2010 - Memphis Shades is proud to be the presenting sponsor of the Tennessee Gold Wing Road Riders Association’s (GWRRA) “Wings Across Tennessee” annual charity ride being held September 17-18. This will be the 15th year of this annual event to raise money and awareness for St. Jude Children’s Hospital.

Memphis Shades has long been a benefactor for St. Jude by maintaining a customer service policy wherein responses are sent at no charge with a note that says in part “If paying is the right thing to do, please make out a check to St.Jude Children’s Hospital and mail it to Memphis Shades.” Customers’ generosity has been amazing, with total contributions surpassing $100,000.

“We’re excited to be involved in the Wings Across Tennessee Charity Ride because St. Jude is a Memphis charity hospital that treats children from all over the world, regardless of ability to pay, and today their cure rate for many childhood cancers is over 90%,” Memphis Shades President Allen Mueller explained. “This ride not only gives us the opportunity to support the Gold Wing Road Riders but St. Jude as well.”

The GWRRA is one of a growing number of motorcycle enthusiast clubs that participate in Cruisin’ for St. Jude – a national motorcycle based program that helps raise funds to save the lives of children battling cancer and other catastrophic diseases. The Tennessee chapter has raised over $1 million for the charity.

The event leaves Friday morning at 9:00 am from Atlas Honda in Bristol, TN and completes the first day in Dickson, TN. The ride finishes in Memphis at St. Jude Children’s Hospital at noon on Saturday.

To find out more about the ride contact Tom Jarrell 423-383-0339.