Who: Hardcore Watch Co.
What: Watches
Wear: You don’t have to be a hardcore rider to appreciate the motorcycle-esque style of watches from this company. Owner Steve Soffa launched his Hardcore collection in April 2005 at the Laughlin River Run as a response to his love for watches and his work with the motorcycling community. The Hardcore Watch collection is geared to be as distinctive as the tattooed wrist of the motorcycle enthusiast that wears it. For more information, contact Hardcore Watch Co. at (909) 803-8700 or (951) 694-1311, or visit , or stop in at the new store in Rancho Cucamonga, CA.